Emma Knight, Head of Corporate and Major Donor Giving at Martlets, blogs on Snailspace Brighton & Hove and the sponsorship opportunity for Brighton business.
We’ve had an amazing response to the launch of Snailspace in October. Obviously, it is much easier to sell the concept of a sculpture trail made up of giant snails, because Brighton businesses saw the success of the Snowdogs in 2016, so understand how being part of this event can benefit their bottom line. Businesses can use their involvement in the campaign in so many different ways, from driving footfall & consumer engagement, to delivering CSR objectives and boosting staff morale and productivity.
We’ve found that many of our previous sponsors have signed up again which is a great endorsement of the campaign. We were particularly pleased to have Snowdog sponsors, Griffith Smith Farrington Webb back on board as they developed innovative ways to activate their sponsorship last time, such as running the ‘Selfie Challenge’ and are great ambassadors for the campaign. In fact, they are so excited about their involvement that they have already named their snail, ‘Paisley’.
This time we’re also finding that businesses realise the huge benefits to signing up early. They understand that signing up is just the beginning of the process and that to maximise the return on their investment it works best to integrate the event into their 2018 marketing strategy. For some it has also helped that the sponsorship fee can be spread over two financial years, making it highly cost effective.
We’re also really excited that for the 2018 event there is an opportunity for one business to become Snailspace ‘Presenting Partner’, a unique way for a business or organisation to become synonymous with Snailspace and benefit from its profile within the city at every stage. We are talking to a number of organisations about it and would encourage anyone thinking about it to get in touch as soon as possible.
We are also looking to secure a sponsor of the Learning Programme, launching in January 2018, which proved to be a hugely popular part of the Snowdog campaign. The ambition is to ensure that as many schools and youth groups within the city as possible engage with Snailspace’s creative educational activities and resources. Again, we have a few possible candidates but nothing has been finalised yet, so again I would say, ‘don’t be too snail’ if you’re interested.